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Maximum Studios

Strategy: Positioning, Brand Architecture, Naming

Identity: Logo Design, Visual Identity System, Animation, Illustration

Experience: Photography, Web Design & Development, Print Collateral

The Max Story

The mission of Maximum is to provide design services and art products that make an impact starting on an individual level. This is a broad statement, but it’s also quite simple. I want my work to resonate with people, to start a conversation, to make someone smile or to help them. Due to the range of my services, the only common denominator is personal impact.

My company is called Maximum Studios for two reasons. First of all, I don’t do half measures, so “maximum” is fitting. Second, my philosophies and ethics were greatly influenced by my dear friend Max Fulfer, who we lost in 2019. Maximum Studios is my way of making a mark and honoring the philosophies Max and I shared. That means when you do something, you put your entire focus and attention into it. You truly listen to people. Pursue passion. Go outside. Be deliberate in your actions and thoughts. Remember to take deep breaths, and never be stagnant. This is what Maximum Studios stands for.

The Details

Pictured above is a close up of my “signature” that I’ve been putting on all of my posters. 

By focusing on graphic presence I am better able to define the bold visual nature of my company. By creating an online store I have more freedom to choose which clients I want to work with, and I have the flexibility to do pro bono work for organizations that I believe in. I get to think of my best friend every time I look at my logo, and I can use that to connect with people and make an impact.